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what is digital marketing

What is Digital Marketing?

By Ansley Merrill / October 3, 2023

Digital marketing is essential for any and all businesses. Learn how your business can start utilizing digital marketing today!

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google my business optimization service

Google My Business Optimization Service

By Maja Teagle / September 28, 2023

As a business owner, ranking for local searches should be a top priority. A key way to achieve this is through a Google My Business optimization service.
Learn how to create a Google My Business profile and 10 ways to optimize it for even higher rankings on Google’s Local Map Pack in this article!

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hyper local seo

What is Hyper Local SEO?

By Ansley Merrill / September 26, 2023

You’ve probably heard of the term local SEO, but have you heard of hyper local SEO? Learn more about what hyper local SEO is in this article!

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localization SEO

Localization SEO: What is It?

By Ansley Merrill / September 20, 2023

In this article, we’ll explain what localization SEO is all about and why it matters for businesses operating in multiple areas around the world.

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Data Driven Design: Using Data for Website Optimization

By Ashley Mae Biggerstaff / July 11, 2023

Data is big, both figuratively and literally. Approximately 328.77 million terabytes of data are created every single day. How is that possible? Because every single pageview, click, download, and scroll generates data. That’s a lot of information, and if you know what to do with it, it can be invaluable. With data you can spot…

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Losing Your History: Transferring UA historic data to GA4

By Ashley Mae Biggerstaff / June 21, 2023

The sunset of Universal Analytics is on the horizon. Starting in July, Universal Analytics will stop recording data, and Google Analytics 4 (GA4) will take the reins. If you haven’t already made the switch, you should get your GA4 set-up now to avoid any gaps in your data. However, gaps in your data don’t just…

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More Than Just Sales: CRO for Lead Generation Websites

By Ashley Mae Biggerstaff / May 30, 2023

There is a prevalent myth in the digital marketing world that Conversion Rate Optimization is only for ecommerce sites. This is not true. CRO is for lead generation sites too! Let’s do some myth-busting and learn about how to do CRO for lead generation websites.  First, let’s address how this myth got started in the…

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Rethinking Your Marketing Metrics: How GA4 is changing the game

By Ashley Mae Biggerstaff / May 11, 2023

By now everyone should know that Google’s Universal Analytics is Sunsetting in July. In its place, Google is encouraging users to use their new website tracking tool called Google Analytics 4 (aka GA4). Some users have already made the switch and have been getting familiar with the new platform. One thing they have already noticed…

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Why Not Try Both?: Why You Should Add CRO to Your SEO Strategy

By Ashley Mae Biggerstaff / March 23, 2023

Why choose “or” when you can choose “and”? It is a common misconception that you can’t do both Search Engine Optimization and Conversion Rate Optimization at the same time. You may worry that CRO can derail your SEO campaign, or that SEO can throw off testing data in CRO. You might think that you have…

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What’s Going on with Google? Universal Analytics and Google Optimize Sunsets, and what they mean for you.

By Ashley Mae Biggerstaff / March 14, 2023

Google’s Universal Analytics is set to sunset in July. This is old news. However, earlier this year Google also announced that they will also be sunsetting their A/B testing tool, Optimize, in September. That announcement has many digital marketers in a tailspin. You may be wondering: What’s going on with Google? Why are they getting…

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