Posts

What’s Going on with Google? Universal Analytics and Google Optimize Sunsets, and what they mean for you.

By Ashley Mae Biggerstaff / March 14, 2023

Google’s Universal Analytics is set to sunset in July. This is old news. However, earlier this year Google also announced that they will also be sunsetting their A/B testing tool, Optimize, in September. That announcement has many digital marketers in a tailspin. You may be wondering: What’s going on with Google? Why are they getting…

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Making the Most of Your Marketing During a Downturn: why you should maintain your marketing during tough times.

By Ashley Mae Biggerstaff / February 28, 2023

By now we have all heard talk of another recession. From rising interest and inflation rates to falling sales, it is not an easy time to be in business. You may be re-evaluating your budget to reduce overhead costs., and you might think that cutting marketing during the downturn will keep you afloat a little…

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Black post-it note reads "Conversion Rate" in white chalk.

Converting Browsers into Buyers: What CRO Can Do For Your Website

By Ashley Mae Biggerstaff / February 14, 2023

You put a lot of time and effort into bringing traffic to your website. There seems to be a whole alphabet soup’s worth of digital marketing techniques and tools for this purpose: SEO, PPC, CMS, GMB, and countless others. All these simultaneous campaigns are enough to overwhelm the most seasoned business owner, but your efforts…

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Holiday Sales Blues: Why Ecommerce Holiday Sales Were Disappointing in 2022, and What You Can Do About It

By Ashley Mae Biggerstaff / January 26, 2023

If your ecommerce holidays sales were a little disappointing in 2022, you are not alone. Many websites geared up for Black Friday and Cyber Monday sales turned out to be more like a steady trickle than a torrential rush. Sales came in, but not in the drastic jumps we are used to seeing after Thanksgiving.…

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How to Run Effective PPC Campaigns

By Summit Scout / January 5, 2023

Running an effective PPC (pay-per-click) campaign can be a great way to drive targeted traffic to your website and increase your conversions. It is important to understand the principles of creating a successful PPC campaign and to implement them to achieve your desired results. This blog post will discuss how to run effective PPC campaigns…

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