WHAT IS CONVERSION RATE OPTIMIZATION (CRO)?
Conversion Rate Optimization (CRO) is the practice of testing and optimizing a website to increase conversions on a web page. Conversion Rate Optimization experts run tests to analyze and determine how site visitors best respond and engage on your website.
Website goals and results vary with each business. Common goals can include more form submissions, phone calls, newsletter subscriptions, or purchases.
Is Conversion Rate Optimization Worth It?
Did you know that nearly half of all website pages are not optimized with CRO? If you don’t test to optimize your website conversions, you could be missing out on opportunities to capture even more conversions!
Average ROI of CRO Tools
of B2B marketers say CRO is the most useful metric for analyzing website performance
of CRO programs deliver higher sales
On average, our clients see 20% increased conversions within 3 months of starting with Summit Scout’s Conversion Rate experts.
With our driven approach to conversion rate optimization (CRO), we have helped our clients achieve:
- 5% increase in conversions within the first month
- 42% increase in overall conversions
- $272,283 increase in overall revenue
CRO improves your website conversions through a better user experience. That means more views, more clicks, and more leads for your business.