What are Organic SEO Services?
SEO (search engine optimization) is the process of improving a website’s online rankings for relevant keywords to ultimately increase qualified organic traffic and conversions.
93% of online experiences start with a search engine. And 75% of people will not go beyond the first SERP (search engine results page) to find services and products.
Competition to claim the top three positions on SERPs is higher than ever. Especially with so many companies fighting to capture customer attention online. Summit Scout’s comprehensive SEO strategies get businesses like yours to stand out from online competitors.
Organic SEO: The Summit Scout Approach
The process below provides insight into how Summit Scout’s organic SEO consultants push businesses into the top positions on search engines! Get seen by more potential customers, increase qualified traffic to your website, and secure more deals for greater growth for your business.
Schedule a free consultation with one of our SEO experts for specifics on what we can do to grow your online presence!
Summit Scout Organic
SEO Company Reviews
See What Our Clients Are Saying About Our Organic SEO Consultant Services
James Tjulander
"I would highly recommend Summit Scout and their team. We started working with Ryan and his team at the beginning of the year and we have realized the increase of over 120% in organic traffic revenue directly attributed to SEO over the same time period from the previous year. We have also increased our revenue by multiple six figures over the same time period from the previous year.
We meet monthly and we have an interactive report that we have access to 24/7 to track our results and to add new relevant SEO terms for products that we are launching on our website. We look forward to a long and continued relationship with Summit Scout."
Randee
"Ryan and his team at Summit Scout have been amazing to work with. I have seen continued growth and higher rankings with each month that we work together. He is straight forward, explains what I should expect, timelines and explains all analytics in detail. He is always responsive to questions, and he answers with explanations so I understand what to expect and when to expect it. He is very professional but easy to talk to and down to earth. I recommend his services for any company trying to grow their presence online."
Organic SEO FAQ
Summit Scout is able to accommodate a variety of SEO tasks for your business. We address the specific projects that need more attention based on what was found in your personalized website audit.
If you have a specific project in mind, our team can incorporate that specific project into the campaign roadmap upon further analysis. We have found that taking a holistic approach to optimizing a website leads to better and ongoing SEO success.
Every business SEO campaign is different. Every business is unique and has different priorities and areas they lack in more than others. We understand this and know that every business needs a customized SEO campaign that works for them. We make sure to hit all the areas needed to succeed while focusing on the areas you need additional support in.
There is no better or worse option when comparing PPC versus SEO. It ultimately boils down to what the end goal for the company is.
Both digital marketing channels work to achieve a common goal, which is to increase a business’s online revenue through higher qualified traffic and leads (or conversions). The timeline between the two channels is where the key differences lie.
PPC (Pay-Per-Click) is an advertising strategy that requires the advertiser to pay a fee for each time an ad is clicked. This is tied directly to ad spend, meaning the higher the ad spend budget, the more ads a business can run.
PPC tends to be a faster channel in generating leads and traffic to a website compared to SEO. However, the caveat is that it’s dependent on the ad spend. If an ad budget is reduced or runs out, this impacts the performance of the PPC campaign.
It is an excellent strategy for businesses that are looking for quick leads and to increase brand awareness.
SEO, on the other hand, is slower moving and is a much better long-term strategy. It typically takes 6-9 months to start seeing results with an SEO campaign. Sometimes even longer depending on multiple factors, including competition and website health. But SEO can provide your business with leads and growth over a long period of time versus quick advertising wins.
SEO success is not dependent on a budget. It’s a marketing channel that generates ongoing growth and results when implemented properly. SEO is one of the marketing channels with the highest ROI for this reason.
While SEO and PPC are two marketing channels that exist separately from each other, results can be enhanced if they work together. PPC gleans important information on top-performing keywords that can be optimized for SEO, making double the impact.
The change from pre-continuous scroll to continuous scroll within Google hasn’t resulted in significant differences as originally expected. However, it reinforces the need for websites to capture the top 3 rankings and has had positive effects on lower-ranking organic search results.
One of the biggest impacts that’s affected user click behavior has been the percentage of user clicks on lower results. Clicks in the SERPs have doubled since the continuous scroll update. Additionally, the top 3 positions are claiming over 50% of impressions and 88% of clicks.
The same study linked above shows that websites ranking in positions 15-20 have seen a 5% increase in visibility (impressions).This is because of the user experience update in which people may not be aware of scrolling past the first 10 organic listings.