How to Create a CRO Testing Plan

By Ashley Mae Biggerstaff / August 8, 2023

No marketing campaign is complete without a plan, and that includes CRO testing. It’s easy to think that A/B testing  can be sprinkled on top of your existing marketing plan, but it’s more than that. Conversion Rate Optimization is a valuable tool that can inform the design of your digital marketing campaigns in addition to…

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Narrowing the Scope: How to Choose Target Pages for Optimization

By Summit Scout / July 25, 2023

Before you can start work on your website, you have to choose a page for optimization. In SEO and PPC, this will be the “landing page” you want to bring users to. In CRO, this is your “testing page”.  To keep things simple, we will refer to any of the pages you want to optimize…

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Data Driven Design: Using Data for Website Optimization

By Ashley Mae Biggerstaff / July 11, 2023

Data is big, both figuratively and literally. Approximately 328.77 million terabytes of data are created every single day. How is that possible? Because every single pageview, click, download, and scroll generates data. That’s a lot of information, and if you know what to do with it, it can be invaluable. With data you can spot…

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Losing Your History: Transferring UA historic data to GA4

By Ashley Mae Biggerstaff / June 21, 2023

The sunset of Universal Analytics is on the horizon. Starting in July, Universal Analytics will stop recording data, and Google Analytics 4 (GA4) will take the reins. If you haven’t already made the switch, you should get your GA4 set-up now to avoid any gaps in your data. However, gaps in your data don’t just…

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More Than Just Sales: CRO for Lead Generation Websites

By Ashley Mae Biggerstaff / May 30, 2023

There is a prevalent myth in the digital marketing world that Conversion Rate Optimization is only for ecommerce sites. This is not true. CRO is for lead generation sites too! Let’s do some myth-busting and learn about how to do CRO for lead generation websites.  First, let’s address how this myth got started in the…

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Rethinking Your Marketing Metrics: How GA4 is changing the game

By Ashley Mae Biggerstaff / May 11, 2023

By now everyone should know that Google’s Universal Analytics is Sunsetting in July. In its place, Google is encouraging users to use their new website tracking tool called Google Analytics 4 (aka GA4). Some users have already made the switch and have been getting familiar with the new platform. One thing they have already noticed…

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Staying the Course: Why you should invest in long-term SEO and CRO strategies

By Summit Scout / April 25, 2023

You have been optimizing your website for months now. You’ve done industry research and selected target keywords. You have written new content, increased your site speed, built new links, and run dozens of split tests on your site to find out what your audience wants to see. Surely by now, your site is the best…

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How to Fully Optimize Your Website for Online Success

By Summit Scout / April 25, 2023

SEO (Search Engine Optimization) has been the top marketing strategy for the last decade for good reason. Billions of searches are submitted on Google everyday, and with nearly 30% of those searches ending in a click, being the top of the results can be a big boost for your website’s traffic. In order to be…

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Why Not Try Both?: Why You Should Add CRO to Your SEO Strategy

By Ashley Mae Biggerstaff / March 23, 2023

Why choose “or” when you can choose “and”? It is a common misconception that you can’t do both Search Engine Optimization and Conversion Rate Optimization at the same time. You may worry that CRO can derail your SEO campaign, or that SEO can throw off testing data in CRO. You might think that you have…

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What’s Going on with Google? Universal Analytics and Google Optimize Sunsets, and what they mean for you.

By Ashley Mae Biggerstaff / March 14, 2023

Google’s Universal Analytics is set to sunset in July. This is old news. However, earlier this year Google also announced that they will also be sunsetting their A/B testing tool, Optimize, in September. That announcement has many digital marketers in a tailspin. You may be wondering: What’s going on with Google? Why are they getting…

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