More Than Just Sales: CRO for Lead Generation Websites
There is a prevalent myth in the digital marketing world that Conversion Rate Optimization is only for ecommerce sites. This is not true. CRO is for lead generation sites too! Let’s do some myth-busting and learn about how to do CRO for lead generation websites. First, let’s address how this myth got started in the…
Read MoreRethinking Your Marketing Metrics: How GA4 is changing the game
By now everyone should know that Google’s Universal Analytics is Sunsetting in July. In its place, Google is encouraging users to use their new website tracking tool called Google Analytics 4 (aka GA4). Some users have already made the switch and have been getting familiar with the new platform. One thing they have already noticed…
Read MoreStaying the Course: Why you should invest in long-term SEO and CRO strategies
You have been optimizing your website for months now. You’ve done industry research and selected target keywords. You have written new content, increased your site speed, built new links, and run dozens of split tests on your site to find out what your audience wants to see. Surely by now, your site is the best…
Read MoreHow to Fully Optimize Your Website for Online Success
SEO (Search Engine Optimization) has been the top marketing strategy for the last decade for good reason. Billions of searches are submitted on Google everyday, and with nearly 30% of those searches ending in a click, being the top of the results can be a big boost for your website’s traffic. In order to be…
Read MoreWhy Not Try Both?: Why You Should Add CRO to Your SEO Strategy
Why choose “or” when you can choose “and”? It is a common misconception that you can’t do both Search Engine Optimization and Conversion Rate Optimization at the same time. You may worry that CRO can derail your SEO campaign, or that SEO can throw off testing data in CRO. You might think that you have…
Read MoreWhat’s Going on with Google? Universal Analytics and Google Optimize Sunsets, and what they mean for you.
Google’s Universal Analytics is set to sunset in July. This is old news. However, earlier this year Google also announced that they will also be sunsetting their A/B testing tool, Optimize, in September. That announcement has many digital marketers in a tailspin. You may be wondering: What’s going on with Google? Why are they getting…
Read MoreMaking the Most of Your Marketing During a Downturn: why you should maintain your marketing during tough times.
By now we have all heard talk of another recession. From rising interest and inflation rates to falling sales, it is not an easy time to be in business. You may be re-evaluating your budget to reduce overhead costs., and you might think that cutting marketing during the downturn will keep you afloat a little…
Read MoreConverting Browsers into Buyers: What CRO Can Do For Your Website
You put a lot of time and effort into bringing traffic to your website. There seems to be a whole alphabet soup’s worth of digital marketing techniques and tools for this purpose: SEO, PPC, CMS, GMB, and countless others. All these simultaneous campaigns are enough to overwhelm the most seasoned business owner, but your efforts…
Read MoreHoliday Sales Blues: Why Ecommerce Holiday Sales Were Disappointing in 2022, and What You Can Do About It
If your ecommerce holidays sales were a little disappointing in 2022, you are not alone. Many websites geared up for Black Friday and Cyber Monday sales turned out to be more like a steady trickle than a torrential rush. Sales came in, but not in the drastic jumps we are used to seeing after Thanksgiving.…
Read MorePPC Must Knows
Pay-per-click (PPC) advertising can be an effective way to reach potential customers and increase website traffic. It’s important to make sure you know the ins and outs of PPC to ensure your campaigns are successful. This guide will provide an introduction to PPC must-knows, including setting up campaigns, selecting keywords, measuring performance, and optimizing…
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