Summit Scout
Before you can start work on your website, you have to choose a page for optimization. In SEO and PPC, this will be the “landing page” you want to bring users to. In CRO, this is your “testing page”. To keep things simple, we will refer to any of the pages you want to optimize…
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You have been optimizing your website for months now. You’ve done industry research and selected target keywords. You have written new content, increased your site speed, built new links, and run dozens of split tests on your site to find out what your audience wants to see. Surely by now, your site is the best…
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SEO (Search Engine Optimization) has been the top marketing strategy for the last decade for good reason. Billions of searches are submitted on Google everyday, and with nearly 30% of those searches ending in a click, being the top of the results can be a big boost for your website’s traffic. In order to be…
Read MorePay-per-click (PPC) advertising can be an effective way to reach potential customers and increase website traffic. It’s important to make sure you know the ins and outs of PPC to ensure your campaigns are successful. This guide will provide an introduction to PPC must-knows, including setting up campaigns, selecting keywords, measuring performance, and optimizing…
Read MoreRunning an effective PPC (pay-per-click) campaign can be a great way to drive targeted traffic to your website and increase your conversions. It is important to understand the principles of creating a successful PPC campaign and to implement them to achieve your desired results. This blog post will discuss how to run effective PPC campaigns…
Read MoreSmall businesses have a lot to think about when it comes to their website. They need to worry about the design, content, user experience, and much more. But one area that is often overlooked is technical SEO. Technical SEO includes all the behind-the-scenes elements that help your website be found by search engines and improve…
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