Ashley Mae Biggerstaff
No marketing campaign is complete without a plan, and that includes CRO testing. It’s easy to think that A/B testing can be sprinkled on top of your existing marketing plan, but it’s more than that. Conversion Rate Optimization is a valuable tool that can inform the design of your digital marketing campaigns in addition to…
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Data is big, both figuratively and literally. Approximately 328.77 million terabytes of data are created every single day. How is that possible? Because every single pageview, click, download, and scroll generates data. That’s a lot of information, and if you know what to do with it, it can be invaluable. With data you can spot…
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The sunset of Universal Analytics is on the horizon. Starting in July, Universal Analytics will stop recording data, and Google Analytics 4 (GA4) will take the reins. If you haven’t already made the switch, you should get your GA4 set-up now to avoid any gaps in your data. However, gaps in your data don’t just…
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There is a prevalent myth in the digital marketing world that Conversion Rate Optimization is only for ecommerce sites. This is not true. CRO is for lead generation sites too! Let’s do some myth-busting and learn about how to do CRO for lead generation websites. First, let’s address how this myth got started in the…
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By now everyone should know that Google’s Universal Analytics is Sunsetting in July. In its place, Google is encouraging users to use their new website tracking tool called Google Analytics 4 (aka GA4). Some users have already made the switch and have been getting familiar with the new platform. One thing they have already noticed…
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Why choose “or” when you can choose “and”? It is a common misconception that you can’t do both Search Engine Optimization and Conversion Rate Optimization at the same time. You may worry that CRO can derail your SEO campaign, or that SEO can throw off testing data in CRO. You might think that you have…
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Google’s Universal Analytics is set to sunset in July. This is old news. However, earlier this year Google also announced that they will also be sunsetting their A/B testing tool, Optimize, in September. That announcement has many digital marketers in a tailspin. You may be wondering: What’s going on with Google? Why are they getting…
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By now we have all heard talk of another recession. From rising interest and inflation rates to falling sales, it is not an easy time to be in business. You may be re-evaluating your budget to reduce overhead costs., and you might think that cutting marketing during the downturn will keep you afloat a little…
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You put a lot of time and effort into bringing traffic to your website. There seems to be a whole alphabet soup’s worth of digital marketing techniques and tools for this purpose: SEO, PPC, CMS, GMB, and countless others. All these simultaneous campaigns are enough to overwhelm the most seasoned business owner, but your efforts…
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If your ecommerce holidays sales were a little disappointing in 2022, you are not alone. Many websites geared up for Black Friday and Cyber Monday sales turned out to be more like a steady trickle than a torrential rush. Sales came in, but not in the drastic jumps we are used to seeing after Thanksgiving.…
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