hyper local seo

What is Hyper Local SEO?

By Ansley Merrill / September 26, 2023

You’ve probably heard of the term local SEO, but have you heard of hyper local SEO? Learn more about what hyper local SEO is in this article!

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localization SEO

Localization SEO: What is It?

By Ansley Merrill / September 20, 2023

In this article, we’ll explain what localization SEO is all about and why it matters for businesses operating in multiple areas around the world.

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Narrowing the Scope: How to Choose Target Pages for Optimization

By Summit Scout / July 25, 2023

Before you can start work on your website, you have to choose a page for optimization. In SEO and PPC, this will be the “landing page” you want to bring users to. In CRO, this is your “testing page”.  To keep things simple, we will refer to any of the pages you want to optimize…

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Staying the Course: Why you should invest in long-term SEO and CRO strategies

By Summit Scout / April 25, 2023

You have been optimizing your website for months now. You’ve done industry research and selected target keywords. You have written new content, increased your site speed, built new links, and run dozens of split tests on your site to find out what your audience wants to see. Surely by now, your site is the best…

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How to Fully Optimize Your Website for Online Success

By Summit Scout / April 25, 2023

SEO (Search Engine Optimization) has been the top marketing strategy for the last decade for good reason. Billions of searches are submitted on Google everyday, and with nearly 30% of those searches ending in a click, being the top of the results can be a big boost for your website’s traffic. In order to be…

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Why Not Try Both?: Why You Should Add CRO to Your SEO Strategy

By Ashley Mae Biggerstaff / March 23, 2023

Why choose “or” when you can choose “and”? It is a common misconception that you can’t do both Search Engine Optimization and Conversion Rate Optimization at the same time. You may worry that CRO can derail your SEO campaign, or that SEO can throw off testing data in CRO. You might think that you have…

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The 7 Basic Technical SEO Do’s for your Website

By Summit Scout / September 1, 2022

Small businesses have a lot to think about when it comes to their website. They need to worry about the design, content, user experience, and much more. But one area that is often overlooked is technical SEO. Technical SEO includes all the behind-the-scenes elements that help your website be found by search engines and improve…

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