ecommerce marketing

cro for local search

CRO for Local Search (15 Best Practices)

By Summit Scout / January 30, 2024

This article was first published on April 25th, 2023, and was last updated January 2024. In the dynamic landscape of online business, achieving success in local search requires a strategic approach that goes beyond mere visibility. Conversion Rate Optimization (CRO) emerges as a pivotal factor, empowering businesses to not only attract local traffic but also…

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Holiday Sales Blues: Why Ecommerce Holiday Sales Were Disappointing in 2022, and What You Can Do About It

By Ashley Mae Biggerstaff / January 26, 2023

If your ecommerce holidays sales were a little disappointing in 2022, you are not alone. Many websites geared up for Black Friday and Cyber Monday sales turned out to be more like a steady trickle than a torrential rush. Sales came in, but not in the drastic jumps we are used to seeing after Thanksgiving.…

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