Paid Search Strategy Must Knows for Your Business

By Ansley Merrill / February 15, 2024

Craft a winning paid search strategy with this comprehensive article. Continually optimize your strategy and achieve outstanding results.

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ppc optimization

PPC Landing Page Best Practices: Expert Strategies for Creating & Optimizing Landing Pages

By Ansley Merrill / December 21, 2023

If you’re looking to set up a PPC landing page, we’ll look at why it’s essential and give you tips to make it successful.

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seo vs google ads

SEO vs Google Ads: What’s the Better Option?

By Maja Teagle / November 9, 2023

“SEO vs Google Ads” continues to be an everlasting debate in determining which one delivers the best results for the value. It’s important to discern the differences between these two powerhouse strategies while also understanding when to use them in tandem for even greater results. This article explain the differences between Google Ads and SEO, their pros and cons, and how to leverage both campaigns together.

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How to Run Effective PPC Campaigns

By Summit Scout / January 5, 2023

Running an effective PPC (pay-per-click) campaign can be a great way to drive targeted traffic to your website and increase your conversions. It is important to understand the principles of creating a successful PPC campaign and to implement them to achieve your desired results. This blog post will discuss how to run effective PPC campaigns…

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