Do Google Reviews Help SEO?

By Ansley Merrill / January 4, 2024

One intriguing question that often arises is: Do Google Reviews help SEO? Learn the answer and more here in this article!

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Losing Your History: Transferring UA historic data to GA4

By Ashley Mae Biggerstaff / June 21, 2023

The sunset of Universal Analytics is on the horizon. Starting in July, Universal Analytics will stop recording data, and Google Analytics 4 (GA4) will take the reins. If you haven’t already made the switch, you should get your GA4 set-up now to avoid any gaps in your data. However, gaps in your data don’t just…

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Rethinking Your Marketing Metrics: How GA4 is changing the game

By Ashley Mae Biggerstaff / May 11, 2023

By now everyone should know that Google’s Universal Analytics is Sunsetting in July. In its place, Google is encouraging users to use their new website tracking tool called Google Analytics 4 (aka GA4). Some users have already made the switch and have been getting familiar with the new platform. One thing they have already noticed…

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What’s Going on with Google? Universal Analytics and Google Optimize Sunsets, and what they mean for you.

By Ashley Mae Biggerstaff / March 14, 2023

Google’s Universal Analytics is set to sunset in July. This is old news. However, earlier this year Google also announced that they will also be sunsetting their A/B testing tool, Optimize, in September. That announcement has many digital marketers in a tailspin. You may be wondering: What’s going on with Google? Why are they getting…

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