What’s Going on with Google? Universal Analytics and Google Optimize Sunsets, and what they mean for you.

By Ashley Mae Biggerstaff | March 14, 2023 |

Google’s Universal Analytics is set to sunset in July. This is old news. However, earlier this year Google also announced that they will also be sunsetting Google Optimize (it’s A/B testing tool) in September. That announcement has many digital marketers in a tailspin. You may be wondering: What’s going on with Google? Why are they…

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