Posts Tagged ‘GA4’
What’s Going on with Google? Universal Analytics and Google Optimize Sunsets, and what they mean for you.
Google’s Universal Analytics is set to sunset in July. This is old news. However, earlier this year Google also announced that they will also be sunsetting Google Optimize (it’s A/B testing tool) in September. That announcement has many digital marketers in a tailspin. You may be wondering: What’s going on with Google? Why are they…Read More