What’s Going on with Google? Universal Analytics and Google Optimize Sunsets, and what they mean for you.
Google’s Universal Analytics is set to sunset in July. This is old news. However, earlier this year Google also announced that they will also be sunsetting Google Optimize (it’s A/B testing tool) in September. That announcement has many digital marketers in a tailspin. You may be wondering: What’s going on with Google? Why are they…Read More
Making the Most of Your Marketing During a Downturn: why you should maintain your marketing during tough times.
By now we have all heard talk of another recession. From rising interest and inflation rates to falling sales, it is not an easy time to be in business. You may be re-evaluating your budget to reduce overhead costs., and you might think that cutting marketing will keep you afloat a little longer, but this…Read More
Converting Browsers into Buyers: What CRO Can Do For Your Website
You put a lot of time and effort into bringing traffic to your website. There seems to be a whole alphabet soup’s worth of digital marketing techniques and tools for this purpose: SEO, PPC, CMS, GMB, and countless others. All these simultaneous campaigns are enough to overwhelm the most seasoned business owner, but your efforts…Read More
Holiday Sales Blues: Why Ecommerce Holiday Sales Were Disappointing in 2022, and What You Can Do About It
If your November and December sales in 2022 were a little disappointing, you are not alone. Many ecommerce websites geared up for Black Friday and Cyber Monday sales turned out to be more like a steady trickle than a torrential rush. Sales came in, but not in the drastic jumps we are used to seeing…Read More
PPC Must Knows
Pay-per-click (PPC) advertising can be an effective way to reach potential customers and increase website traffic. It’s important to make sure you know the ins and outs of PPC to ensure your campaigns are successful. This guide will provide an introduction to PPC must-knows, including setting up campaigns, selecting keywords, measuring performance, and optimizing…Read More
How to Run Effective PPC Campaigns
Running an effective PPC (pay-per-click) campaign can be a great way to drive targeted traffic to your website and increase your conversions. It is important to understand the principles of creating a successful PPC campaign and to implement them to achieve your desired results. This blog post will discuss how to run effective PPC campaigns…Read More
The 7 Basic Technical SEO Do’s for your Website
Small businesses have a lot to think about when it comes to their website. They need to worry about the design, content, user experience, and much more. But one area that is often overlooked is technical SEO. Technical SEO includes all the behind-the-scenes elements that help your website be found by search engines and improve…Read More