Posts by Ashley Mae Biggerstaff
What’s Going on with Google? Universal Analytics and Google Optimize Sunsets, and what they mean for you.
Google’s Universal Analytics is set to sunset in July. This is old news. However, earlier this year Google also announced that they will also be sunsetting Google Optimize (it’s A/B testing tool) in September. That announcement has many digital marketers in a tailspin. You may be wondering: What’s going on with Google? Why are they…Read More
Making the Most of Your Marketing During a Downturn: why you should maintain your marketing during tough times.
By now we have all heard talk of another recession. From rising interest and inflation rates to falling sales, it is not an easy time to be in business. You may be re-evaluating your budget to reduce overhead costs., and you might think that cutting marketing will keep you afloat a little longer, but this…Read More
Converting Browsers into Buyers: What CRO Can Do For Your Website
You put a lot of time and effort into bringing traffic to your website. There seems to be a whole alphabet soup’s worth of digital marketing techniques and tools for this purpose: SEO, PPC, CMS, GMB, and countless others. All these simultaneous campaigns are enough to overwhelm the most seasoned business owner, but your efforts…Read More
Holiday Sales Blues: Why Ecommerce Holiday Sales Were Disappointing in 2022, and What You Can Do About It
If your November and December sales in 2022 were a little disappointing, you are not alone. Many ecommerce websites geared up for Black Friday and Cyber Monday sales turned out to be more like a steady trickle than a torrential rush. Sales came in, but not in the drastic jumps we are used to seeing…Read More